About

A Private View at the Royal Academy, 1881-- William Powell Frith, 1883

 

 

THE PURPOSE

Glad you made it. Let’s talk about why we’re here.

In all honesty, we don’t need another upper-tier casual, streetwear-luxe brand in the world— a new label pops up everyday.

Typically it starts with a catchy name, a simple vector logo, and some vague but oddly satisfying marketing message.

At first it’s cool, because it’s just you and me wearing it. Then some reality TV star blows it up and it’s all about the money.

Before you know it, you start seeing it in the clearance section of your local department store.

E S T H E T E K was founded to write a new formula, break the cycle—or die trying— by focusing on artwork that you’ll appreciate long after you stop wearing it (cuz you know you won’t want to wear the same thing forever). And explore ideas that few brands will venture into.

 

THE NAME

The name was chosen to commemorate the Aesthetic Movement of the early 20th century. A movement of poets, writers, and artists breaking away from the trends established by the aristocracy to form the first fashion subculture as we know it today.

 

THE MARK OF THE BEAST

A double loop is the symbol of infinity. Modified in an asymmetrical fashion it represents diversion from the cycle. It is also a stylized ‘e’ and an ‘R’ in the Latin alphabet, my own initials.

I learned the fundamentals from classically-trained fine artists, that influenced me to look for innovative and non-intrusive ways to sign my work.

I’ve also heard from a lot of customers over the years complain about overbranding on designer clothing.

We try to find ways to sign our work without overdoing it. We want to give you good artwork and good design, not sell you a logo.

 

MADE IN THE USA

Let me start by saying I love that we are all connected worldwide.

And truthfully, good quality products can come from anywhere in the world in this day and age. It just depends on how much you are willing to pay for that work and how much time you are willing to give the workers.

But I’ve always found it inauthentic when American brands speak to being an American label, even releasing Americana collections— while none of the product is made there.

Business is business, but when we’re looking for that “something special” we expect it to come from a place authenticity. Not a mass-produced product that’s been assembled in 50 generic factories around the world.

You’ve found that “something special.”

 

--E (and his posse)

Sizing
T-Shirt Sizing Guide





T-Shirt Sizing Guide

Unisex T-Shirt Size Chart (Imperial)

 

XS

S

M

L

XL

2XL

Chest (inches)

30-32

34-36

38-40

42-44

46-48

48-50

Waist

28-30

30-32

32-33

33-34

36-38

40-42

Front Body Length

26-3/8

28-3/8

29-3/8

30-3/8

31-3/8

32-3/8

Sleeve Length

8-1/8

8-3/8

8-5/8

8-7/8

9-1/8

9-3/8

 

Unisex T-Shirt Size Chart (Metric)

 

XS

S

M

L

XL

2XL

Chest (cm)

76-81

86-91

97-102

107-112

117-122

122-127

Waist

71-76

76-81

81-84

84-86

91-97

102-107

Front Body Length

70

72

75

77

80

82

Sleeve Length

21

21

22

23

23

24

 

How to Size (T-shirts)

Chest: Measure under arms around fullest part of chest.

Waist: Measure around natural waist.