Higher Quality + Improved Cost = Better Pricing!

February 20, 2018

Hello again! Happy Chinese New Year and belated Happy New Year and Christmas!

So a few months ago, back in 2017, I made some changes. I switched to a local supplier for my t-shirts and I also changed my business model. The quality of the prints is a lot better as you can see in the scan above and the one below.

The pictures don't really do it justice--you'd have to see them side-by-side in person to see how huge the difference is-- but as you can see a lot of fine detail was lost in the old versions of my t-shirts. DTG is far from a perfect process, but the new supplier is also a lot more consistent. Plus communication has been easier with them since they are based here in Oakland while my old supplier was out on the east coast.

I also used to print on-demand which really jacked up the costs as well. For example, under my original business model the t-shirt above had a cost of $26! Now that I've been able to lower my costs significantly, I can pass the savings on to my customers ^__^

Anyway, the artwork for my next capsule is coming along well. Not as fast as my original time frame but I should still have it done around May/June if not well before that. I've just had a lot of priorities to juggle but I've been putting in work on a consistent basis so it will get done.

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